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This web page had the following on the site, "The Vinchay Roller is the first foam roller to offer a customizable range of massage options." We saw that the web page said " The innovative design provides superior muscle targeting for a deeper, more authentic experience." It also said " Which Roller is Right for You? COMES WITH A PRICE. So how do you combat this muscle soreness? Chiropractors are inconvenient, pharmaceuticals are overkill, and massage is expensive. But what if massage wasnt expensive? Watch Our Demo Reel. Most sports include some form of running, but for th." The header had Vinchay Labs as the highest ranking optimized keyword. It is followed by Vinchay Roller, Range of Motion, and Mobility which isn't as ranked as highly as Vinchay Labs. The next words vinchaylabs.com uses is Muscle Recovery. Fitness was included and could not be seen by web engines.